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General Mills Bug's Life Heimlich Disney Pixar Caterpillar Toy Cereal Promotion
Lot · 1970-Now How it works

General Mills Bug's Life Heimlich Disney Pixar Caterpillar Toy Cereal Promotion

Starting price (see what it sold for on eBay ↗) $6.00 as of Aug 2, 2026
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Condition Used
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Ships from ZIP 077**
mar.mea 55 ratings · 100.00% positive
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Description

From the seller
The General Mills Bugs Life Heimlich Disney Pixar Caterpillar Toy was a cereal promotion toy featuring a character from the popular animated movie A Bug's Life. The toy caterpillar was part of a collectible set and was integrated into the cereal packaging as a bonus item for children. This promotion was a successful marketing strategy for General Mills, as it tied in with the beloved Disney Pixar film and provided an entertaining and interactive toy for kids to enjoy.

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