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Decoding Consumer Behavior Using the Insight Equation and AI Marketing by Arjun
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Fri · Jul 10, 2026
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Description
From the seller(STR)(274) "Decoding Consumer Behavior Using the Insight Equation and AI Marketing" by Arjun J. Nair, Sridhar Manohar, Amit Mittal, and Nitin Patwa is a textbook published by IGI Global in 2025. This book provides insights into consumer behavior, using the Insight Equation and AI Marketing techniques. It is designed for adult education and covers topics related to consumerism at a proficiency, advanced, technical, and business level. The book is written in English and is available in hardcover format, making it a valuable resource for those interested in understanding consumer behavior through a data-driven approach.
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