Celluloid pinback button, 1930s Our Gang Radio KEX Portland promotional pin

Pin is bent. See pictures This celluloid pinback button was produced in the 1930s as a promotional item for Radio KEX Portland's Our Gang program, likely tied to the popular Our Gang comedy series (later known as The Little Rascals). These pins were distributed as premiums to young listeners, often through cereal promotions or radio giveaways during the golden age of radio broadcasting. Vintage radio premium pins are highly collectible among nostalgia enthusiasts, advertising collectors, and fans of early 20th-century Americana. These items represent a significant period in American entertainment history when radio programs created strong connections with audiences through promotional merchandise and giveaways.